Made to Defy Planned Obsolescence
Planned obsolescence is a profitable model. It keeps people coming back, even when they’d rather not. We’re trying to build a different kind of business: one that earns trust, not one that cuts corners and relies on failure.
Of course we hope you’ll buy from us again. But not because your shirt fell apart, faded weirdly, or lost its shape after a season. We want you to come back because you had a great experience, because the piece kept showing up for you, and because when it’s time to add something new that we developed, you trust who made it.
That’s what our pricing reflects: higher-quality materials that cost more, careful construction (especially in the details that are hardest to sew) and small-batch, handcrafted production by people who aren’t pressured to rush a garment down the line. The point is fewer replacements and more years of wear.